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:: Public Relations and Communications |
Excerpted from the Italy Career Guide
Italy is moving towards competitive internationalization of its exports and industries, and Italian companies are interested in growing their domestic markets. Public relations, which includes professions such as media planners, events planners, marketing analysts, lobbyists, fundraisers, project managers, proposal writers and graphic artists, should become more critical for future success.
Public relations in Italy is experiencing solid growth, as is the advertising industry. Dataquest, a US market research company, expects advertising, public relations and marketing to have combined revenues valued at of $8.9 billion, growing three percent per year to $US 9.8 billion in 2008.
This is just a sample of what you'll find in the complete Italy guide.
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