Prior to an interview, one should research and learn as much about the prospective employer as possible. This information will be important for learning the business protocol and in preparing oneself for the interview. The purpose of interviews held by Japanese companies is not only to determine whether a candidate is qualified for a particular position, but also to determine if the applicant will fit into the company. It is very important, therefore, for the job applicant to have a command of business etiquette. It is not uncommon for the Japanese to scrutinize or evaluate new or prospective business associates, both before and during an interview. In these investigations, Japanese employers rely heavily on personal introductions and personal contacts; they seek information, insights and feedback from those who know and are recommending the person to be interviewed before meeting the individual.