Excerpted from the Brazil Career Guide
Physical
contact is an important element of communication in Brazil and visitors
should not be alarmed or intimidated by this. As in most Latin cultures,
a firm and enthusiastic handshake is customary among men, often followed
by a slap on the shoulder or squeeze of the upper arm. When women meet,
they will normally kiss each other on the cheek (one kiss on the left
cheek) and/or give a light hug. Men are also expected to greet women
with a kiss, although Brazilians may forgo this with foreigners so as
not to make the visitor feel uncomfortable. Physical contact is not
confined solely to greetings, but is a normal and constant element of
interaction, albeit in slightly different forms. For example, if a
Brazilian has something important to tell someone or wishes to abruptly
change the subject, he/she will frequently reach out and lightly touch
the interlocutor’s hand. A Brazilian may also touch or take someone’s
hand in the middle of a conversation when laughing or expressing shock.
Brazilians also use their hands a lot when talking, so the visitor can
expect constant gesticulation.
This is just a sample of what you'll find in the complete Brazil guide.
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