Excerpted from the Brazil Career Guide
Brazilian marketing professionals
require a broad background and experience in all relevant areas,
from market research to pricing, the staging of events to product
positioning, from strategy to packaging. Job seekers need to show a
certain degree of flexibility and preparedness to go hands-on in
practically all areas of the work. Fluency in both English and
Spanish is desirable.Sales
are traditionally a popular professional and well-paying job. The
Brazilian market favors a conceptual sales approach, which requires
the professional to have an in-depth knowledge of the products and
the clients’ needs. For this reason, many sales professionals are
people with diverse education and professional backgrounds. In
technology companies, professionals with strong technical
backgrounds are needed to forge deep relationships with clients and
participate actively in the development of new products to meet
their needs. Knowledge of market dynamics, competitors, products,
prices and potential new markets is essential for the Brazilian
sales professional. English is not required for a sales position
today, but for the English-language speaker, Spanish is becoming
more and more important for dealing with Mercosur export markets.
This is just a sample of what you'll find in the complete guide.
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:: Sales & Marketing
