Excerpted from the South Africa Career Guide
The global decline in the consulting sector has been halted and South Africa consulting firms are no longer retrenching staff. Its advertising and marketing industry is said to be able to compete with the best in the world in creating work that is universally recognized. South Africa's advertisements are usually rated in the top 10 in several categories at major international advertising festivals.
Marketing in South Africa has kept abreast of the changing political context. The economic demographics of the country are now changing and color ceases to be the key issue for marketers. Marketing now focuses on consumer segmentation and lifestyle profiles.
This is just a sample of what you'll find in the complete South Africa guide.
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